
Type:
Style Guide
An Intervention. But Make It Fashion.
Welcome to the club. We have excellent taste and a very understanding relationship with our bank statements.
9 min read
Oct 24, 2025
We want to start by saying there is nothing wrong with you. You are healthy, you are functioning, you are loved. You also have a problem. A very stylish, very expensive, completely justifiable problem. How do you know if you've crossed the line from "I appreciate nice things" into full-blown designer bag addiction? We've compiled the signs. Read carefully. Try not to relate to all of them.
1. You Know the Difference Between Caviar and Lambskin Leather Without Googling It
Normal people do not know this. Normal people think caviar is something you eat. You, however, can explain unprompted that caviar leather is more durable and scratch-resistant while lambskin is softer but requires more careful handling. You have opinions about this. Strong ones. You have perhaps argued about this.
2. You Refer to Your Bags by Name
Not brand. Not style. Name. There's Charlotte, the black Chanel Flap you saved up for. Gerald the Gucci Marmont who came into your life during a difficult period. The Louis Vuitton Neverfull is simply known as Big Linda. This is normal to you. Everyone around you has quietly accepted it.
3. You've Rearranged Your Entire Outfit Around a Bag
Most people pick an outfit and then choose a bag. You chose the bag three days ago and have been building the outfit around it ever since. You changed your shoes twice. You considered buying a new coat. The bag was always the plan. Everything else is just context.
4. You Know Exactly What Everything Retails for but You'd Never Pay Retail
You can tell someone the exact retail price of a Bottega Veneta Jodie in any size without hesitating. You can also tell them what it goes for pre-loved, what condition grade affects the price, and which colourways are currently trending on the secondary market. Buying retail feels wasteful to you now. Why would you do that when pre-loved exists?
5. You Have a Dedicated Shelf, Corner, or Frankly Entire Room
It started with one dust bag on a shelf. Then the shelf became two shelves. Then you bought acrylic display boxes. Then you started thinking seriously about lighting. Your bags are currently better housed than some people's houseplants and significantly better organised than your kitchen cupboards. You do not see the problem.
6. You've Talked Someone Out of Buying a Fake
A friend, bless them, once came to you excitedly about a "great deal" they found online. You sat them down. You explained the stitching, the hardware, the monogram alignment. You may have used a PowerPoint presentation. The friendship survived. They bought pre-loved instead. You consider this your greatest achievement.
7. You Follow More Bag Accounts Than People on Instagram
Your explore page is a curated gallery of flat lays, authentication videos, and pre-loved hauls. You have notifications turned on for at least two resale accounts. You have bought a bag within twenty minutes of seeing it posted because you knew, you just knew, it would be gone by morning. It would have been gone by morning.
8. You've Justified a Bag Purchase Using Investment Logic
"It holds its value." "It's actually cheaper than buying new." "Hermès outperforms the S&P 500." You have said at least one of these sentences out loud to another human being and you meant every word. The person you said it to was not entirely convinced. You were not deterred.
9. You Notice Bags Before Faces
You're watching a film and you pause it, actually pause it, because you need to identify the bag the lead actress just walked in with. You've done this during dinner. You've done this at a friend's wedding. You spotted a vintage Dior Saddle in the background of a Netflix show and felt a specific kind of joy that is difficult to explain to people who don't get it. They don't need to get it.
10. You're Reading This and Nodding
The biggest sign of all. You clicked on this article, you've made it to the end, and somewhere between sign three and sign seven you stopped reading it as a joke and started reading it as a checklist. That's fine. That's more than fine. You're among friends here.








